Markets of Nha Trang: the full 2026 guide
Nha Trang has five main markets, and each one is good at a different thing. Dam Market is for souvenirs and coffee, Xom Moi is where you haggle over mango with Vietnamese grandmothers, and Vinh Hai is where prawns come straight off the boat. Below: every market with addresses, opening hours, 2026 prices in VND and USD, and how to bargain — cash only.
Markets in Nha Trang aren't only about shopping. They're about the smell of squid grilling over charcoal, mountains of tropical fruit in colours you've never seen, and the chaotic energy of an Asian bazaar where everything happens at once. A vendor in a conical nón lá hacks open a coconut with a machete two metres away, someone smokes fish next to her, and around the corner a tailor is stitching a shirt to your measurements.
All Nha Trang markets on one map
Every market except Binh Tan is within a 15-minute taxi ride of the centre. Dam and Xom Moi are 10 minutes apart on foot, so you can do both in one outing. First time in Nha Trang and short on time? Start with Dam Market — it has everything, from fridge magnets to lobsters. But if you want a real Vietnamese market with no tour groups, go to Xom Moi.
- Dam Market (Chợ Đầm): Central covered market — 05:00–18:30 | Souvenirs, clothes — Mid prices (bargain)
- Xom Moi Market (Xóm Mới): Local produce market — 06:00–18:00 | Fruit, street food — Low prices (bargain)
- Vinh Hai Market (Vĩnh Hải): Fish market, north — 06:00–18:00 | Seafood — Low prices (bargain)
- Night Market (Chợ Đêm): Tourist night market — 18:00–23:00 | Souvenirs, atmosphere — High prices (bargain)
- Binh Tan Market (Bình Tân): Fish market, south — Morning–evening | Seafood — Low prices (fixed)
Dam Market — the main market of Nha Trang
Chợ Đầmis the round building you can't miss once you turn inland from the beachfront. It's over a hundred years old and still the largest and busiest market in Nha Trang. You'll recognise it by its distinctive domed roof — locals call it the "market dome."
How it's spelled and where it is
You'll see it written half a dozen ways online. The correct Vietnamese form is Chợ Đầm (roughly "chuh dum"). Locals also call it Chợ Cũa, "the lake market" — there really was a lake here once, filled in during construction.
The confusion between "Dam" and "Dan" comes from Vietnamese phonetics: a final "m" is pronounced with the lips closed, so foreign ears hear something between "m" and "n." On Google Maps and on the signs, though, it's always Dam Market.
Address: Phan Bội Châu street, Vạn Thạnh Ward, Nha Trang
Coordinates: 12.254736, 109.191815
The market sits in the central part of the city, roughly a 15–20 minute walk from the beach and promenade. Landmark: head west from Nha Trang Center mall. Along the way you'll pass plenty of Chợ Đầmsigns — it's hard to miss.
Opening hours and when to come
Officially the market is open 05:00 to 18:30, seven days a week. But real life starts around six in the morning, and after three in the afternoon many vendors are already packing up.
The worst window is 12:00 to 14:00: heat, crowds, tired vendors who bargain reluctantly. Sunday is the busiest day — pick a weekday if you can.
What's sold at Dam Market
The market fills a round two-storey building plus a web of covered lanes fanning out from it.
Ground floor (inside the building):
- Souvenirs and gifts — magnets, keyrings, Buddha figurines, pictures made from sand and shells
- Footwear — sandals, flip-flops, fake Nike and Adidas (skip these — they can be seized at customs)
- Dried goods — seafood (squid, shrimp, anchovies), dried fruit, coconut candy
- Crocodile-leather goods — wallets, belts, bags (some genuine, some imitation)
- Coffee and tea — lotus, jasmine and artichoke tea, robusta and arabica whole-bean or ground
- Spices — peppercorns, turmeric, lemongrass, cinnamon
Upper floor:
- Fabrics — silk, cotton, linen. Pick a cloth and have a dress, shirt or suit tailored in 1–2 days
- Knitwear and clothing — T-shirts, shorts, Vietnamese-made dresses
- Bed linen, towels
Outdoor rows (around the building):
- Fruit and vegetables — seasonal tropical fruit, herbs
- Meat, fish, seafood — cheaper here than inside the building
- Spices, nuts, cashews
Prices and bargaining
The technique is simple: ask the price, look surprised, offer 40–50% of what you heard. The vendor starts dropping. You usually settle around 60–70% of the opening price. If you can't agree, turn and walk away — eight times out of ten they call you back and accept.
| Item | Opening price | After bargaining | In USD |
|---|---|---|---|
| Magnets, keyrings | 30,000–50,000 VND | 15,000–25,000 VND | ~$0.60–1 |
| Printed T-shirt | 150,000–200,000 VND | 80,000–100,000 VND | ~$3.20–4 |
| Coffee (500 g) | 100,000–150,000 VND | 70,000–100,000 VND | ~$2.80–4 |
| Flip-flops / sandals | 100,000–200,000 VND | 60,000–100,000 VND | ~$2.40–4 |
| Silk scarf | 150,000–300,000 VND | 80,000–150,000 VND | ~$3.20–6 |
| Crocodile-leather bag | 2,000,000+ VND | 1,000,000–1,500,000 VND | ~$40–60 |
| Tailored dress (fabric + work) | 500,000–1,000,000 VND | 400,000–700,000 VND | ~$16–28 |
Conversion: ~25,000 VND ≈ $1 (mid-2026). Rates move — check a currency app before you go.
💬 "The market is huge and you can find literally anything. If you bargain, the prices are pleasant. The key is not to be shy — start at half the quoted price." — traveller reviews, Tripadvisor, 2025
Getting there
- Taxi / Grab: from the beachfront, 40,000–60,000 VND (~$1.60–2.40), 5–7 minutes
- Bus: routes 2 and 4, stop Chợ Đầm
- On foot: 15 minutes from Nha Trang Center, 20–25 from the beach. West along Lê Thánh Tôn, then onto Phan Bội Châu
- By motorbike: parking beside the market, 5,000–10,000 VND (~$0.20–0.40)
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Message the managerXom Moi — the most "Vietnamese" market in Nha Trang
If Dam Market is where tour groups get dropped off, then Xom Moi (Xóm Mới) is where Vietnamese people actually shop for groceries. No English signs, no price tags, and the smell of raw fish and tropical fruit hits you at the door.
Xóm Mới means "new neighbours." The market grew up in the 1960s as informal trade between residents of the new districts and was fully rebuilt in 2003. Today it's the second-largest market in Nha Trang — smaller than Dam, but far more chaotic and authentic.
Location: corner of Ngô Gia Tự and Huỳnh Thúc Kháng
Coordinates: 12.2427623, 109.1904303
Hours: ~06:00–18:00, loosely
10 minutes on foot from Dam Market.
What to buy at Xom Moi
Fruit is the main reason to come. The widest choice in Nha Trang and the lowest prices — dozens of stalls piled with mango, mangosteen, rambutan, durian, jackfruit, coconut and dragon fruit.
| Fruit (per kg) | VND | ~USD |
|---|---|---|
| Bananas | from 8,800 | ~$0.35 |
| Watermelon | from 7,200 | ~$0.30 |
| Mango | 30,000–42,000 | ~$1.20–1.70 |
| Dragon fruit | 23,000–50,000 | ~$0.90–2 |
| Passion fruit | ~40,000 | ~$1.60 |
| Mangosteen | 120,000–170,000 | ~$4.80–6.80 |
| Rambutan | 20,000–40,000 | ~$0.80–1.60 |
| Durian | 80,000–150,000 | ~$3.20–6 |
Season matters. In winter (December–February) watermelon, bananas and dragon fruit are cheapest. In summer (May–August) it's mango, mangosteen, rambutan and durian season.
Street food— you can do more than buy groceries here; you can eat a proper meal on the spot. In the food section it's cooked in front of you:
- Fish-cake soup — 15,000–25,000 VND (~$0.60–1)
- Bánh xèo (Vietnamese crepes) — 20,000–30,000 VND (~$0.80–1.20)
- Jellyfish soup — 20,000–30,000 VND (~$0.80–1.20)
- Grilled spring rolls — 15,000–25,000 VND (~$0.60–1)
- Bánh mì (filled Vietnamese baguette) — 15,000–20,000 VND (~$0.60–0.80)
- Fresh coconut — 10,000–15,000 VND (~$0.40–0.60)
This is real Vietnamese street food, not the tourist-tweaked version. For 50,000 VND (~$2) you can eat your fill. More on where to eat in our Nha Trang food guide.
Prices and how to haggle
There are no price tags. The vendor sizes you up and names a number off the top of their head. Look like a tourist and it's marked up 30–50%. Three rules for bargaining at Xom Moi:
- Ask the price, shake your head, offer 60% of what you heard. You'll settle around 70–80%. The calculator on your phone is your best friend
- Turn and walk. If the price was real, they'll call you back. There are dozens of identical stalls here
- Come after 14:00. Later in the day vendors are keener to discount — especially fruit
Who it's for — and who it isn't
Come if:you want cheap fruit, love authentic markets, don't mind strong smells, and want to try genuine street food.
Skip it if:you're squeamish (there's the odd rotten fish underfoot), aren't up for bargaining without price tags, or want air-conditioned, comfortable shopping.
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Telegram managerVinh Hai — the northern fish market
Want prawns so fresh they're still twitching? That's Vinh Hai. This market in the north of Nha Trang sits next to the fishing harbour, and most of the catch lands here straight off the boats. From sea to stall is barely a hundred metres.
Why it's the best market for seafood
The numbers speak for themselves:
- Area: up to 10,000 m²
- Stalls: around 1,000
- Of those, seafood: 120+
This isn't just a market — it's a fishing hub. Being close to the port means maximum freshness and minimum price. In the morning the boats come in, and within an hour the catch is on the stalls.
Many vendors will clean the fish, dress a crab or shuck oysters right in front of you. Some will even grill or steam it — then you just grab a plastic stool, pull a beer from the cooler next door and feast for a pittance.
💬 "The best fish market in Nha Trang. The fresh catch comes in each morning — the prawns are still moving. You can have it cooked on the spot for next to nothing." — traveller review, Tripadvisor, 2025
Seafood prices
| Item (per kg) | VND | ~USD |
|---|---|---|
| Squid | 130,000–200,000 | ~$5.20–8 |
| Prawns (medium) | 150,000–250,000 | ~$6–10 |
| Tiger prawns | 250,000–350,000 | ~$10–14 |
| Lobster | 850,000–1,500,000 | ~$34–60 |
| Crab | 200,000–500,000 | ~$8–20 |
| Oysters (each) | 25,000–40,000 | ~$1–1.60 |
| Scallops | 100,000–200,000 | ~$4–8 |
| Sea snails | 50,000–150,000 | ~$2–6 |
| Whole fish | 50,000–300,000 | ~$2–12 |
For comparison: a lobster that costs 1,000,000 VND (~$40) at the market runs 2,500,000–3,000,000 VND (~$100–120) at a beachfront restaurant — 2.5–3x more. If you have it cooked at the market, add 50,000–100,000 VND (~$2–4) for the cooking.
When to come and how to get there
Hours: 06:00–18:00, daily.
Best time: 06:00 to 09:00. By afternoon the freshest catch is gone.
Location: northern Nha Trang, Vĩnh Hải area.
Coordinates: 12.255, 109.167.
A taxi from the centre is 10–15 minutes, around 70,000–100,000 VND (~$2.80–4).
- Grab is easiest. Say Chợ Vĩnh Hải or drop the pin on the map
- Bus 4 runs through the north, but it's a 10-minute walk from the stop
- Motorbike — best if you've rented one. Parking right at the market
Nha Trang Night Market
The Night Market in Nha Trang isn't about bargains. It's about an evening stroll along the promenade, the bright stall lights, the smell of grilling squid and the buzz of a southern Asian city after dark. You come for the experience, not the savings.
Address: Trần Phú 46, perpendicular to the beachfront
Coordinates: 12.2397172, 109.1964422
Hours: 18:00–23:00 daily
Peak: 19:00–22:00
Around 100 large and small stalls stretch down a narrow lane. You don't need to make a special trip — if you're walking the promenade in the evening, you'll just turn into it.
What's on sale
Souvenirs are the main trade. "I Love Nha Trang" magnets, keyrings, Buddha figurines, conical nón láhats. All the standard stuff you'd find at any tourist market in Southeast Asia.
Clothes and accessories— T-shirts, swimwear, shorts, sunglasses, bags. Quality ranges from "single use" to "actually fine." There are fake-brand items — which can cause trouble at the airport.
Food on the spot — grilled seafood, phở bò, bánh mì, fruit, smoothies, coconut ice cream. A snack averages 50,000–100,000 VND (~$2–4).
Prices are inflated — but bargaining works
| Item | Opening price | After bargaining | In USD |
|---|---|---|---|
| Magnets | 30,000–50,000 VND | 15,000–20,000 VND | ~$0.60–0.80 |
| T-shirt | 200,000–300,000 VND | 100,000–150,000 VND | ~$4–6 |
| Sunglasses | 100,000–200,000 VND | 50,000–100,000 VND | ~$2–4 |
| Tea / coffee (pack) | 100,000–200,000 VND | 50,000–100,000 VND | ~$2–4 |
| Leather bag | 2,000,000+ VND | 800,000–1,200,000 VND | ~$32–48 |
| Squid skewers | 30,000–50,000 VND | no bargaining | ~$1.20–2 |
💬 "Worth going once, for the atmosphere. We bought squid skewers and coconut ice cream. Do your serious shopping at Dam Market during the day — it's half the price." — traveller reviews, Tripadvisor, 2025
Is it worth it — an honest take
Pros:
- Atmosphere: lights, music, smells — just pleasant to wander in the evening
- Location: right on the promenade, no travel needed
- Food: a cheap snack — charcoal squid, coconut ice cream
Cons:
- Prices 2–3x higher than Dam Market
- Vendors can be pushy — grabbing your arm, calling you over
- Below-average product quality
Verdict: go once, for the atmosphere. Buy squid skewers and coconut ice cream. But do the serious shopping at Dam Market during the day.
Binh Tan — seafood, no bargaining
Bình Tân stands apart. This market lies south of Nha Trang, closer to Cam Ranh, and gets its seafood straight from the ports of Vĩnh Lương and Hòn Rớ.
The big draw: prices are fixed. No haggling, no tourist mark-up — everyone pays the same. Check the price, pay, take it. No theatre, no negotiation.
The range is mostly seafood — prawns, crab, fish, squid, all fresh from the morning catch. Prices are on par with Vinh Hai or even lower, thanks to the minimal margin.
Coordinates: 12.0768446, 109.1746255. Landmark: Cam Lam town, Binh Tan area.
What to buy at Nha Trang markets
Fruit — where it's cheapest and how to pick it
Best market for fruit: Xom Moi.The widest choice and the lowest prices. Dam Market works too, but it's a touch pricier.
How to choose tropical fruit:
- Mango: soft to the touch = ripe. Green skin doesn't mean unripe
- Mangosteen: the more purple and soft the shell, the riper. Count the "petals" on the base — that's how many segments are inside
- Durian: smell isn't a sign of spoilage. Ask the vendor to cut it — the flesh should smell creamy, not rotten
- Rambutan: the "hairs" should be bright red or yellow, not dried out
- Dragon fruit: the skin should be bright, without dark spots or dents
Seafood — freshest and best price
Best market for seafood: Vinh Hai (if you'll bargain) or Binh Tan(if you won't).
How to check freshness:
- Fish: clear, bulging eyes, red gills, firm flesh, a faint sea smell
- Prawns: firm shell, head still attached, even grey-green colour. Live is best
- Oysters / mussels: shell tightly closed. If it won't close when tapped, it's dead — leave it
- Crab: should be alive and active. A sluggish crab is an old crab
Souvenirs and gifts
Best market for souvenirs: Dam Market (by day) or the Night Market (by night, but pricier).
What's worth buying as a gift:
- Vietnamese coffee — beans or ground, from 70,000 VND (~$2.80) for 500 g. Go for Highlands or Trung Nguyen
- Tea — lotus, jasmine, artichoke (from 50,000 VND / ~$2)
- Spices — black pepper, turmeric, lemongrass (from 20,000 VND / ~$0.80)
- Cashews — far cheaper than back home. People buy 1–3 kg for gifts
- Dried seafood — squid, shrimp, anchovies (from 100,000 VND / ~$4)
- Coconut sweets — candy, milk, oil. Light and cheap
What not to buy:
- Fake brands — Nike, Adidas, Louis Vuitton. They can be seized at customs
- "Genuine" leather at the Night Market — most of it is faux
- Electronics — unpredictable quality, no warranty
- "Snake wine" and animal-infused liquor — banned from import in many countries
Clothes and things
Clothing at Vietnamese markets isn't about brands. It's about light cotton everyday wear: shorts, sundresses, T-shirts. From 50,000 to 200,000 VND (~$2–8). Sizes run Vietnamese (1–2 sizes smaller than European), so always try before you buy.
Fabric at Dam Market is a whole thing. Pick a cloth (silk, cotton, linen) and have it tailored to measure. A dress is from 400,000 VND (~$16) with the work, a shirt from 250,000 VND (~$10). Ready in 1–2 days.
Nha Trang market prices in 2026
A summary — so you know how much cash to bring to the market.
Fruit
| Fruit (per kg) | VND | ~USD |
|---|---|---|
| Bananas | 8,800–15,000 | ~$0.35–0.60 |
| Watermelon | 7,200–15,000 | ~$0.30–0.60 |
| Mango | 30,000–42,000 | ~$1.20–1.70 |
| Dragon fruit | 23,000–50,000 | ~$0.90–2 |
| Passion fruit | 35,000–45,000 | ~$1.40–1.80 |
| Mangosteen | 120,000–170,000 | ~$4.80–6.80 |
| Rambutan | 20,000–40,000 | ~$0.80–1.60 |
| Durian | 80,000–150,000 | ~$3.20–6 |
Seafood
| Item (per kg) | VND | ~USD |
|---|---|---|
| Squid | 130,000–200,000 | ~$5.20–8 |
| Prawns (medium) | 150,000–250,000 | ~$6–10 |
| Tiger prawns | 250,000–350,000 | ~$10–14 |
| Lobster | 850,000–1,500,000 | ~$34–60 |
| Crab | 200,000–500,000 | ~$8–20 |
| Oysters (each) | 25,000–40,000 | ~$1–1.60 |
| Scallops | 100,000–200,000 | ~$4–8 |
Souvenirs and things
| Item | VND | ~USD |
|---|---|---|
| Magnet | 15,000–30,000 | ~$0.60–1.20 |
| T-shirt | 80,000–150,000 | ~$3.20–6 |
| Coffee (500 g) | 70,000–120,000 | ~$2.80–4.80 |
| Tea (pack) | 50,000–100,000 | ~$2–4 |
| Cashews (500 g) | 80,000–150,000 | ~$3.20–6 |
| Flip-flops | 50,000–100,000 | ~$2–4 |
| Silk scarf | 80,000–150,000 | ~$3.20–6 |
| Tailored dress | 400,000–700,000 | ~$16–28 |
All prices are after bargaining. The vendor's opening price is usually 50–100% higher.
Market vs supermarket vs restaurant
| Category | Market | Supermarket | Restaurant |
|---|---|---|---|
| Mango (1 kg) | 30,000–42,000 VND | 50,000–65,000 VND | — |
| Prawns (1 kg) | 150,000–250,000 VND | 200,000–300,000 VND | 400,000–600,000 VND |
| Lobster (1 kg) | 850,000–1,500,000 VND | — | 2,500,000–3,500,000 VND |
| Coffee (500 g) | 70,000–120,000 VND | 100,000–150,000 VND | — |
The market is cheapest, but you have to bargain and put up with the discomfort. The supermarket has fixed prices and air conditioning, but costs 30–50% more. A restaurant is convenient, but 2–3x the market price.
Which market to pick — comparison table
| Criterion | Dam | Xom Moi | Vinh Hai | Night | Binh Tan |
|---|---|---|---|---|---|
| Location | Centre | Centre | North | Promenade | South (Cam Ranh) |
| Hours | 05:00–18:30 | 06:00–18:00 | 06:00–18:00 | 18:00–23:00 | Morning–evening |
| Atmosphere | Colourful | Hardcore | Fishing | Romantic | Utilitarian |
| Prices | Mid | Low | Low | High | Low (fixed) |
| Need to bargain? | Yes | Yes | Yes | Yes | No |
Who goes where
- First time in Nha Trang → Dam Market. Biggest, easiest, has everything
- Want cheap fruit → Xom Moi. Widest choice and the lowest prices
- Need fresh seafood → Vinh Hai. Off the boat, onto the stall, to you
- Evening stroll + souvenirs → Night Market. But serious buys — better at Dam
- Don't want to haggle → Binh Tan. Fixed prices, but far out
- Perfect one-day route → Morning at Xom Moi (fruit) → Dam Market (souvenirs) → evening at the Night Market (atmosphere)
Common mistakes at Nha Trang markets
- Not bargaining. The first price is a warm-up. Start at 40–50% of it and work up. Otherwise you overpay at least double
- Not watching the scales. Some vendors "adjust" the scales or press a finger underneath. Eyeball the rough weight and compare
- Buying at the first stall. Walk the whole market, compare 3–4 vendors. The same item can cost twice as much two rows over
- Changing money with vendors. The market exchange rate is daylight robbery. Withdraw from an ATM or use a trusted exchange
- Pulling out your whole wallet. Carry only what you plan to spend, in a closed front pocket. Backpack in front only
- Buying fruit from hotel carts. Hotel stalls are 3x the price. Ten minutes by taxi to Xom Moi saves you real money per kilo
- Taking durian back to the hotel. Durian is banned in most hotels (fines from ~$50) and on planes. Eat it at the market
- Paying in dollars. The rate will be poor. Pay only in dong
- Taking food in plastic bags unchecked. Sometimes ice goes in the bottom for weight. Ask to see the contents before you pay
Supermarkets and a market phrasebook
For everyday shopping there are also big Vietnamese chains with air conditioning and price tags:
- GO! (Thai Nguyen street) — large supermarket, wide range, air-conditioned
- Mega Market (on the highway, west of the centre) — a Costco-style warehouse store. Bulk packs, low prices
Mini market phrasebook
| Phrase | Vietnamese | Sounds like |
|---|---|---|
| How much? | Bao nhiêu tiền? | bow nyew tien? |
| Too expensive! | Đắt quá! | dat kwa! |
| Cheaper, please | Rẻ hơn được không? | zeh huhn duok khong? |
| One kilo | Một ký | mot kee |
| Thank you | Cảm ơn | kam uhn |
| Can I try it? | Thử được không? | tuh duok khong? |
FAQ
Where is the main market in Nha Trang?
The main market is Dam Market (Chợ Đầm), in the city centre on Phan Bội Châu street, Vạn ThạnhWard, a 15–20 minute walk from the beachfront. It's the round two-storey building. Coordinates: 12.254736, 109.191815.
Is it spelled Dam Market or Cho Dam?
The correct Vietnamese form is Chợ Đầm. On Google Maps and signage it's Dam Market. "Cho Dan" is a common misspelling caused by the way a final "m" is pronounced in Vietnamese. Locals also call it Chợ Cũa.
What time do the markets open?
Dam Market opens at 05:00; Xom Moi and Vinh Hai at 06:00. The Night Market runs from 18:00. For the freshest fruit and seafood, come before 10:00 — after midday the best is gone.
Where is fruit cheapest in Nha Trang?
At Xom Moi Market (Xóm Mới). It's the locals' market with the lowest prices and the widest choice of fruit, in the centre at the corner of Ngô Gia Tự and Huỳnh Thúc Kháng streets.
Where is the night market and how late is it open?
The Night Market is on Trần Phú 46, perpendicular to the beachfront. It runs 18:00 to 23:00, busiest 19:00–22:00. No special trip needed — it's right on the promenade.
Do the markets take cards?
No. Nha Trang markets are cash only, in Vietnamese dong. ATMs are in the nearby malls (Nha Trang Center, Vincom Plaza, Gold Coast Mall). Carry small notes (10,000–50,000 VND) — vendors dislike breaking a 500,000 note.
Is it safe to buy seafood at the market?
Yes, if you buy it live or freshly caught. At Vinh Hai most seafood is from the morning catch. Signs of freshness: clear eyes on fish, firm shells on prawns, tightly closed shells on mussels and oysters. Don't take anything that's been sitting out half a day in the heat.
Can you eat unwashed fruit from the market?
No. Anything you eat with the skin on (strawberries, guava, grapes) must be washed in bottled water. Thick-skinned fruit (mango, dragon fruit, banana) just needs peeling. Never rinse anything in tap water. A bottle of water at the market is 5,000–10,000 VND (~$0.20–0.40).
Prices current as of July 2026. Prices and conditions can change — check official sources before your trip.